ABOUT ANAÏS BOCK

Why should there be a gap between business and everything that feels good?

I’m all about bringing more realness into how we create, innovate, communicate and challenge the status quo. My work entails helping top leadership teams work together more effectively and transforming cultures to put human connection and possibility in the centre. I’m deeply invested in accompanying deep change processes and view every single workshop or keynote as an opportunity for magic. For being moved and moving people.

If you’re looking for someone who can dial up the warmth and captivate both large and smaller audiences in fluent English, Spanish and German, let’s talk.

As seen in

Hi There!

I’m Anaïs Bock, a leadership trainer, purpose strategist, and the CEO of Let’s Work Magic. My passion lies in helping teams, leaders, and individuals overcome their limitations and set themselves up for success. To me, this means building teams that master communication, becoming extraordinary collaborators, and creating a culture that's both high-performing and genuinely enjoyable. My motto? Purposeful people create purposeful teams, and together, they build purposeful organizations.

Trust is Key

I’m here to help your team excel by mastering the art of communication and building a culture that’s both high-performing and fulfilling. With an MSc in Organizational Behavior, I have a solid understanding of what drives people in a business setting and what holds them back. I love helping people and organisations identify and operationalize their purpose. This often involves overcoming inner obstacles like imposter syndrome, self-doubt, and self-sabotage as well as hindering group dynamics.

I assist leadership teams in making subtle inner and outer adjustments to how they collaborate, communicate, co-create, make decisions, and resolve tensions. For me, high performance isn’t about doing more, but about doing better together. When done well, it feels like magic.

Let’s Talk Global Perspectives

Born in Venezuela due to my dad’s job as a diplomat, we moved every two to three years. From Caracas to Bonn, Bangkok, Amman, Madrid, and eventually Berlin, I’ve had a global upbringing. This has given me a knack for connecting with people from all walks of life as a cultural chameleon. I’m fluent in German, English, and Spanish, and I love sharing my insights on international stages.

Mask Off: How to get on purpose

Have you ever wondered what makes people feel that they are working in line with their purpose? 

Me too. That’s why I interviewed over 1,000 managers and entrepreneurs. Turns out, it’s not so much about “finding” your purpose, as much as it is about getting rid of what holds you back from it. We all have internal "monsters"—fears, anxieties, and doubts that hold us back from even believing what we most deeply desire is possible. The research led to the creation of the playful “Bullshit Monster Method® and card deck, designed to help you conquer resistance such as imposter syndrome and self-doubt, as well as the elephants in the room that wreak havoc on your team dynamics. Think of the monsters as your secret weapon against the invisible forces that try to sabotage your success. It’s not about getting rid of them, but learning to work with them.

Time Off or Offsite?

Offsite meetings are game-changers. Stripping away the everyday noise, they create a space where real connections form and breakthroughs happen. I know the power of a fresh perspective and believe these settings are where hidden strengths emerge and true leadership takes root. Offsite meetings aren’t just retreats—they’re catalysts for transformative change, forging stronger teams and authentic leaders.

Since 2011, I’ve been on a mission to understand purpose and help major corporations define their purpose at individual, team, and organizational levels. The work feels transformational and joy-drenched, and if you ask me, the world can use a lot of that.

When I’m not working with top teams you’ll find me spending as much time as humanly possible on a Greek island with my entire family… and a large pile of books.

Let’s work together to build purposeful people, teams, and organisations. And hey, let’s have fun while we’re at it! Life is too short for horrible business meetings.

Warmly,
Anaïs

Speaker Reel

  • "Elegant, charming, cunning, transforming the stress and tension of the moment into a smile - it is pure joy that she transmits, to nervous performers, to expectant spectators, to benevolent and strict jurors alike. She: Anaïs Bock"

    — Joybrato Mukherjee, President of the German Academic Exchange Service

  • “We needed to build a workshop that would be the foundation for trust in our team. This was one of the greatest collaborations I’ve had so far because Anaïs managed to understand the context really fast and bring forward a mix of techniques that we really valuable for our whole team. We had a wonderful session that fully delivered on our objective: to get together with all our strengths and our vulnerabilities. Honestly, I can’t wait to work with her again!"

    Doru Luchian, Head of HR Babbel GmbH

  • “Anaïs Bock ran an outstanding kick-off workshop of our new team and facilitated deep mutual understanding amongst the team members, which has been a great basis for our collaboration as a team.”

    Axel Schmidt, Mercedes Benz Own Retail RD

  • “I would find it difficult to imagine any enterprise that would not benefit from Anaïs’ insight. I was impressed with how she conceptualized a unique program to fit the needs of our group. The methods introduced by Anaïs really work and she delivers them with subtlety and grace, using her own special brand of magic.”

    Tara Osborne, Marketing Manager Zuken GmbH

  • “Anaïs came to us with her magic wand and literally gave new life to our project, when our self-confidence and determination were at the lowest. Each session with Anaïs was an energy booster and a recipe full of brilliant ideas.”

    Valeria Pintus, Transition Trainer

Topics to talk about

  • My job is all about getting top leadership teams around one table to work on how they work together. Before we get to what they need and want t talk about (strategy), we always get them to experience how working together can feel (culture) and how to make that happen for everyone else.

    I draw upon research on human connection to make this point in entertaining and punny ways — can also happen without breakfast metaphors for eggophobes.

  • The purpose diagram (you might know it as ikigai) went viral after I put a very ugly picture on my very ugly Facebook page. Ever since, I’ve researched purpose and what stops us from it.

    My keynote 2 cents: looking for purpose is like looking for happiness and makes you feel pretty miserable and purposeless.

    According to my research with over 1.000 leaders and entrepreneurs, it makes more sense to get rid of everything that’s not in line with purpose, including all your internal sabotage patterns. (PS: that’s how the bilingual method and card deck Bullshit Monsters® was born.)

  • VUCA: a scary-sounding, meaning-laden expression for everyrthing disorienting we fear. And you know what? That volatile, uncertain, complex and ambiguous future we used to be so scared of? It’s here and about to get exponentially crazier (just look at all the AIs spurting out of the ground!).

    What this means for leaders is: you need to surf the waves and, above all, you need to know how and when to exude a sense of calm, grounding and provide orientation.

    Top leaders today were socialised with “leadership styles” and “personality tests” and are often looking for the one “right way”. For a lot, there’s some unlearning to do. This can be done both scientifically and highly entertainingly. Your choice.

  • Everybody is tired of that sense of guilt whenever someone says “DEI”. It is SO IMPORTANT and we’re so busy and so it tends to be on the overloaded desk of a volunteer peer group or added to HR responsibilities as though it’s some parallel universe to fix and then report back on… Or, in the case of events, there’s the famous side stage where female panels happen on what it’s like to be a woman in business.

    We think it’s time for a new era. One in which the topic takes centre stage by becoming so fascinating that every white, cis-gender, hetero-sexual person in power drops their green smoothie to join the conversation.

    Those are the kind of diversity discussions we want to have.

Backstage

ANAÏS’ STORY

In 2011 I left a management position in the hospitality industry because I was tired of wearing high heels and five-star smiles for 14 hours a day. I was yearning to reconnect with joy, to jump out of bed with the sense that I am making an impact.

I became self-employed while studying the overlap between our psychology and where the world is going (MSc Organisational Behaviour, Birkbeck University of London). Much of those first years was about sharing my own business know how not and asking “what if?”.

Today, I look I have the pleasure to work with top leadership teams and design both deep solo interventions and learning journey that move entire divisions.

I usually get called when the status quo feels sticky and fresh air, joy and inspired and committed action are needed. It’s not just about an inner journey (what’s our purpose?) but about grounding it in reality.

I do well on big stages and with large groups. I feel at home in board rooms or that transformed barn, working with executive leaders, senior consultants and internal changemakers in English, Spanish and German.

I am international, people-loving, and all for bringing together opposites. My work is research-driven, actionable and fun. I support people, projects, missions, and status-quo-changing ideas. And I always, always, always reserve a coaching slot for a woman entrepreneur I believe in. 

Businesses I’ve worked with